Importance of branding property developers in Malaysia

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Importance of branding property developers in Malaysia

This paper aims to study the brand consciousness of property purchasers in Malaysia. This study is based on a survey of purchasers in Klang Valley on the brand awareness and the brand personality traits of property developers. 5000 questionnaires were distributed and finally 214 were used for this s...

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Bibliographic Details
Main Authors:	Cheng, Fan Fah , Cheok, Jason
Format:	Article
Language:	English
Published:	Sunway University College 2008
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.sunway.edu.my/49/ http://eprints.sunway.edu.my/49/1/branding_property.pdf

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