Thailand wine tourism: A dream or a reality?
Conventionally, wine tourism is mainly popular in Australia, New Zealand, South Africa and the Europe regions. Interestingly, Thailand despite being a young wine producing country has emerged as a potential wine tourism provider within the Southeast Asia regions.This research aimed to evaluate the c...
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| Format: | Article |
| Language: | English |
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Taylor & Francis
2017
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| Online Access: | http://eprints.sunway.edu.my/484/ http://eprints.sunway.edu.my/484/1/Daniel%20leong.pdf |
| _version_ | 1848801829896323072 |
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| author | Chong, Daniel Ka Leong * |
| author_facet | Chong, Daniel Ka Leong * |
| author_sort | Chong, Daniel Ka Leong * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Conventionally, wine tourism is mainly popular in Australia, New Zealand, South Africa and the Europe regions. Interestingly, Thailand despite being a young wine producing country has emerged as a potential wine tourism provider within the Southeast Asia regions.This research aimed to evaluate the competitiveness of Thailand wine tourism’s within its regional growth. Porter’s Four Diamond Model was used as a tool to assess this industry competitiveness. Three wineries in Thailand were visited and qualitative approaches comprising interview and observation were utilized as the means of data collection. Triangulation was used to analyse the reliability of the data gathered. The finding showed that wine tourism in Thailand was still an infant industry as most tourists and tourism operators were still not aware of the product offered. However, the wineries themselves had already owned the competency to serve the market. |
| first_indexed | 2025-11-14T21:13:41Z |
| format | Article |
| id | sunway-484 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:13:41Z |
| publishDate | 2017 |
| publisher | Taylor & Francis |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-4842019-04-22T04:14:24Z http://eprints.sunway.edu.my/484/ Thailand wine tourism: A dream or a reality? Chong, Daniel Ka Leong * HF Commerce HM Sociology Conventionally, wine tourism is mainly popular in Australia, New Zealand, South Africa and the Europe regions. Interestingly, Thailand despite being a young wine producing country has emerged as a potential wine tourism provider within the Southeast Asia regions.This research aimed to evaluate the competitiveness of Thailand wine tourism’s within its regional growth. Porter’s Four Diamond Model was used as a tool to assess this industry competitiveness. Three wineries in Thailand were visited and qualitative approaches comprising interview and observation were utilized as the means of data collection. Triangulation was used to analyse the reliability of the data gathered. The finding showed that wine tourism in Thailand was still an infant industry as most tourists and tourism operators were still not aware of the product offered. However, the wineries themselves had already owned the competency to serve the market. Taylor & Francis 2017-04 Article PeerReviewed text en cc_by_nc_nd http://eprints.sunway.edu.my/484/1/Daniel%20leong.pdf Chong, Daniel Ka Leong * (2017) Thailand wine tourism: A dream or a reality? Asia Pacific Journal of Tourism Research, 22 (6). pp. 604-614. ISSN 1094-1665 http://www.tandfonline.com/loi/rapt20 http://dx.doi.org/10.1080/10941665.2017.1308389 |
| spellingShingle | HF Commerce HM Sociology Chong, Daniel Ka Leong * Thailand wine tourism: A dream or a reality? |
| title | Thailand wine tourism: A dream or a reality? |
| title_full | Thailand wine tourism: A dream or a reality? |
| title_fullStr | Thailand wine tourism: A dream or a reality? |
| title_full_unstemmed | Thailand wine tourism: A dream or a reality? |
| title_short | Thailand wine tourism: A dream or a reality? |
| title_sort | thailand wine tourism: a dream or a reality? |
| topic | HF Commerce HM Sociology |
| url | http://eprints.sunway.edu.my/484/ http://eprints.sunway.edu.my/484/ http://eprints.sunway.edu.my/484/ http://eprints.sunway.edu.my/484/1/Daniel%20leong.pdf |