APA (7th ed.) Citation

Nikhashemi, S. *., Valaei, N. *., & Tarofder, A. K. (2017). Does brand personality and perceived product quality play a major role in mobile phone's consumers switching behaviour? Sage.

Chicago Style (17th ed.) Citation

Nikhashemi, Seyedrajab *, Naser * Valaei, and Arun Kumar Tarofder. Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone's Consumers Switching Behaviour? Sage, 2017.

MLA (9th ed.) Citation

Nikhashemi, Seyedrajab *, et al. Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone's Consumers Switching Behaviour? Sage, 2017.