Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country

Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country

This article presents the results of an experiment that compares the perceptions of product quality and purchase intentions of foreign versus home products by Chinese consumers who have had experience living in a western society compared to those living in China. The results indicate experience does...

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Bibliographic Details
Main Authors: Wong, Chui Yim, Garma, Romana, Polonsky, Michael Jay
Format: Article
Language:English
Published: Sunway University College 2007
Subjects:
HF Commerce
TX Home economics
Online Access:http://eprints.sunway.edu.my/45/
http://eprints.sunway.edu.my/45/1/product_purchase.pdf

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