Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country
This article presents the results of an experiment that compares the perceptions of product quality and purchase intentions of foreign versus home products by Chinese consumers who have had experience living in a western society compared to those living in China. The results indicate experience does...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Sunway University College
2007
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/45/ http://eprints.sunway.edu.my/45/1/product_purchase.pdf |
| _version_ | 1848801730191425536 |
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| author | Wong, Chui Yim Garma, Romana Polonsky, Michael Jay |
| author_facet | Wong, Chui Yim Garma, Romana Polonsky, Michael Jay |
| author_sort | Wong, Chui Yim |
| building | SU Institutional Repository |
| collection | Online Access |
| description | This article presents the results of an experiment that compares the perceptions of product quality and purchase intentions of foreign versus home products by Chinese consumers who have had experience living in a western society compared to those living in China. The results indicate experience does affect purchase likelihood for home versus foreign products. Chinese, generally, find country of parts as the best cue in evaluating product quality and purchase intentions. |
| first_indexed | 2025-11-14T21:12:06Z |
| format | Article |
| id | sunway-45 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:12:06Z |
| publishDate | 2007 |
| publisher | Sunway University College |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-452012-10-15T07:17:16Z http://eprints.sunway.edu.my/45/ Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country Wong, Chui Yim Garma, Romana Polonsky, Michael Jay HF Commerce TX Home economics This article presents the results of an experiment that compares the perceptions of product quality and purchase intentions of foreign versus home products by Chinese consumers who have had experience living in a western society compared to those living in China. The results indicate experience does affect purchase likelihood for home versus foreign products. Chinese, generally, find country of parts as the best cue in evaluating product quality and purchase intentions. Sunway University College 2007 Article PeerReviewed text en http://eprints.sunway.edu.my/45/1/product_purchase.pdf Wong, Chui Yim and Garma, Romana and Polonsky, Michael Jay (2007) Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country. Sunway Academic Journal, 4. pp. 13-26. http://eprints.sunway.edu.my/52/ |
| spellingShingle | HF Commerce TX Home economics Wong, Chui Yim Garma, Romana Polonsky, Michael Jay Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| title | Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| title_full | Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| title_fullStr | Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| title_full_unstemmed | Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| title_short | Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| title_sort | product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| topic | HF Commerce TX Home economics |
| url | http://eprints.sunway.edu.my/45/ http://eprints.sunway.edu.my/45/ http://eprints.sunway.edu.my/45/1/product_purchase.pdf |