Ong, D. L. T. *., & Koay, K. Y. *. (2015). Moderating effect of gender on factors influencing generation-y’s purchasing intention within the toy industry in Malaysia. Academy of World Business, Marketing and Management Development.
Chicago Style (17th ed.) CitationOng, Derek Lai Teik *, and Kian Yeik * Koay. Moderating Effect of Gender on Factors Influencing Generation-y’s Purchasing Intention Within the Toy Industry in Malaysia. Academy of World Business, Marketing and Management Development, 2015.
MLA (9th ed.) CitationOng, Derek Lai Teik *, and Kian Yeik * Koay. Moderating Effect of Gender on Factors Influencing Generation-y’s Purchasing Intention Within the Toy Industry in Malaysia. Academy of World Business, Marketing and Management Development, 2015.
Warning: These citations may not always be 100% accurate.