Investigation of mall atmosphere in experiential shopping during holiday season: A case of Malaysian Shopping Malls

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Investigation of mall atmosphere in experiential shopping during holiday season: A case of Malaysian Shopping Malls

This study examines the influence of environmental factors in a shopping mall on consumer behaviour especially during holiday season. Within a shopping mall there needs to be a balance of external environment elements that serves to elicit human stimuli to help induce different sensations and psycho...

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Bibliographic Details
Main Authors:	Ong, Derek Lai Teik , Gan, Yi Hao , Juniaty, Iva , Wong, Joseanne Lirn Jhet , Ling, Ai Rick , Subashini a/p Gullantheivello,
Format:	Article
Language:	English
Published:	Zia World Press, Australia 2015
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/323/ http://eprints.sunway.edu.my/323/1/International%20Review%20of%20Business%20Research%20Papers%2011%281%29%20March%202015-1.pdf

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