To buy or to lie: Determinants of purchase intention of counterfeit fashion in Malaysia

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To buy or to lie: Determinants of purchase intention of counterfeit fashion in Malaysia

In the competitive market of the fashion industry, counterfeit fashion has become prominent and also a great threat to the original brands in the market. The study seeks to investigate the factors that affect consumers' purchase intention towards counterfeit fashion products (CFP). Constructs o...

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Bibliographic Details
Main Authors:	Ong, Derek Lai Teik , Chiang, Terrance Tong Seng , Pung, Amanda Xin-Yi
Format:	Article
Language:	English
Published:	Bucharest University of Economic Studies Publishing House 2015
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/322/ http://eprints.sunway.edu.my/322/1/To%20buy%20or%20to%20lie.pdf

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