Reality television programs in Malaysia : a dream come true?

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Reality television programs in Malaysia : a dream come true?

Reality television programs have changed the media landscape drastically since the turn of the millennium. Owing to its interactive nature, reality television has become a highly marketable advertising vehicle. In view of its rising popularity and potential in marketing, the influence of these progr...

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Bibliographic Details
Main Authors:	Moy, Tow Yoon *, Garma, Romana
Format:	Article
Language:	English
Published:	Sunway University College 2006
Subjects:	HM Sociology P Philology. Linguistics
Online Access:	http://eprints.sunway.edu.my/30/ http://eprints.sunway.edu.my/30/1/moy3.pdf

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