Management in-class activities to enhance personal brand attributes of undergraduates
The notion of personal branding, borrowed from a marketing concept, has intrigued many ever since Tom Peters coined the term in ‘the brand called you’(Peters,1997 as cited in Shepard 2005) . This led to the explosion of personal brand research by various enthusiasts. However, there exists limited...
| Main Author: | Paul, Anita * |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Sunway College Kuala Lumpur
2015
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/294/ http://eprints.sunway.edu.my/294/1/Anita.pdf |
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