Management in-class activities to enhance personal brand attributes of undergraduates
The notion of personal branding, borrowed from a marketing concept, has intrigued many ever since Tom Peters coined the term in ‘the brand called you’(Peters,1997 as cited in Shepard 2005) . This led to the explosion of personal brand research by various enthusiasts. However, there exists limited...
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| Format: | Book Section |
| Language: | English |
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Sunway College Kuala Lumpur
2015
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| Online Access: | http://eprints.sunway.edu.my/294/ http://eprints.sunway.edu.my/294/1/Anita.pdf |
| _version_ | 1848801793555824640 |
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| author | Paul, Anita * |
| author_facet | Paul, Anita * |
| author_sort | Paul, Anita * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | The notion of personal branding, borrowed from a marketing concept, has intrigued many ever since Tom
Peters coined the term in ‘the brand called you’(Peters,1997 as cited in Shepard 2005) . This led to the
explosion of personal brand research by various enthusiasts. However, there exists limited academic
literature on personal branding in the higher educational context but more references to personal
development instead. This paper explores various researches on the concept of personal branding and
explores its application in higher education the aims to enhance the awareness and development of
personal branding attributes within the Management classroom. |
| first_indexed | 2025-11-14T21:13:06Z |
| format | Book Section |
| id | sunway-294 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:13:06Z |
| publishDate | 2015 |
| publisher | Sunway College Kuala Lumpur |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-2942016-03-27T07:21:40Z http://eprints.sunway.edu.my/294/ Management in-class activities to enhance personal brand attributes of undergraduates Paul, Anita * LB Theory and practice of education LB2300 Higher Education The notion of personal branding, borrowed from a marketing concept, has intrigued many ever since Tom Peters coined the term in ‘the brand called you’(Peters,1997 as cited in Shepard 2005) . This led to the explosion of personal brand research by various enthusiasts. However, there exists limited academic literature on personal branding in the higher educational context but more references to personal development instead. This paper explores various researches on the concept of personal branding and explores its application in higher education the aims to enhance the awareness and development of personal branding attributes within the Management classroom. Sunway College Kuala Lumpur 2015 Book Section PeerReviewed text en http://eprints.sunway.edu.my/294/1/Anita.pdf Paul, Anita * (2015) Management in-class activities to enhance personal brand attributes of undergraduates. In: Unlocking borders in education: proceedings of the 3rd Pre-University Conference, 6 September 2014, Bandar Sunway. Proceedings of the Sunway Academic Conference (2014). Sunway College Kuala Lumpur, Bandar Sunway, pp. 44-53. ISBN 978-967-13697-0-8 |
| spellingShingle | LB Theory and practice of education LB2300 Higher Education Paul, Anita * Management in-class activities to enhance personal brand attributes of undergraduates |
| title | Management in-class activities to enhance personal brand attributes of undergraduates |
| title_full | Management in-class activities to enhance personal brand attributes of undergraduates |
| title_fullStr | Management in-class activities to enhance personal brand attributes of undergraduates |
| title_full_unstemmed | Management in-class activities to enhance personal brand attributes of undergraduates |
| title_short | Management in-class activities to enhance personal brand attributes of undergraduates |
| title_sort | management in-class activities to enhance personal brand attributes of undergraduates |
| topic | LB Theory and practice of education LB2300 Higher Education |
| url | http://eprints.sunway.edu.my/294/ http://eprints.sunway.edu.my/294/1/Anita.pdf |