Impact of food advertising in social media among local university students in Malaysia

Impact of food advertising in social media among local university students in Malaysia

Malaysia is well-known for its multi-cultural people and foods. With the emerging on the social media, it influences the food choice decision among Malaysian Consumers especially the university students who are technology savvy. There are many studies on food advertising, but so far limited studies...

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Bibliographic Details
Main Authors: Tan, Ai Ling *, Loo, Poh Theng
Format: Book Section
Language:English
Published: Australian Academy of Business and Social Sciences 2014
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/278/
http://eprints.sunway.edu.my/278/1/IMPACTS%20OF%20FOOD%20ADVERTISING%20IN%20SOCIAL%20MEDIA%20AMONG%20LOCAL%20UNIVERSITY%20STUDENTS%20IN%20MALAYSIA.pdf

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