Consumer personality, privacy concerns and usage of location-based services (LBS)
This paper examines the effects of the Big Five personality traits on concern for information privacy (CFIP) and the effects of the formulated concern for information privacy towards perceived risk, which in turn determine location-based services (LBS) usage intention. Data for this research was co...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Journal of Economics, Business and Management,
2015
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/276/ http://eprints.sunway.edu.my/276/1/E00004FinalPaper_ConsumerPersonalityPrivacyConcerns%20and%20Usage%20of%20LBS_Jessica%20H.pdf |
| _version_ | 1848801790033657856 |
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| author | Soo, Shen Hin Tan, Madeline Tanamal Ka Yen Ho, Ju Yi Low, Wen Ling Maryam Muhammad Yahya, Ho, Jessica Sze Yin * |
| author_facet | Soo, Shen Hin Tan, Madeline Tanamal Ka Yen Ho, Ju Yi Low, Wen Ling Maryam Muhammad Yahya, Ho, Jessica Sze Yin * |
| author_sort | Soo, Shen Hin |
| building | SU Institutional Repository |
| collection | Online Access |
| description | This paper examines the effects of the Big Five
personality traits on concern for information privacy (CFIP) and the effects of the formulated concern for information privacy towards perceived risk, which in turn determine location-based services (LBS) usage intention. Data for this research was collected from 291 users and non-users of LBS. Result from Pearson correlation analysis indicated significant relationships exist between: (1) extraversion, and openness with collection; (2) extraversion, conscientiousness, and openness with improper access; (3) extraversion, conscientiousness, and
openness with errors; (4) agreeableness, neuroticism, and
openness with secondary use. All four dimensions of CFIP are found to have a significant direct relationship with perceived risk of using LBS. Implications for research and practice for location-based service providers are discussed. |
| first_indexed | 2025-11-14T21:13:03Z |
| format | Article |
| id | sunway-276 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:13:03Z |
| publishDate | 2015 |
| publisher | Journal of Economics, Business and Management, |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-2762019-04-25T07:19:04Z http://eprints.sunway.edu.my/276/ Consumer personality, privacy concerns and usage of location-based services (LBS) Soo, Shen Hin Tan, Madeline Tanamal Ka Yen Ho, Ju Yi Low, Wen Ling Maryam Muhammad Yahya, Ho, Jessica Sze Yin * HF Commerce This paper examines the effects of the Big Five personality traits on concern for information privacy (CFIP) and the effects of the formulated concern for information privacy towards perceived risk, which in turn determine location-based services (LBS) usage intention. Data for this research was collected from 291 users and non-users of LBS. Result from Pearson correlation analysis indicated significant relationships exist between: (1) extraversion, and openness with collection; (2) extraversion, conscientiousness, and openness with improper access; (3) extraversion, conscientiousness, and openness with errors; (4) agreeableness, neuroticism, and openness with secondary use. All four dimensions of CFIP are found to have a significant direct relationship with perceived risk of using LBS. Implications for research and practice for location-based service providers are discussed. Journal of Economics, Business and Management, 2015-10 Article PeerReviewed text en http://eprints.sunway.edu.my/276/1/E00004FinalPaper_ConsumerPersonalityPrivacyConcerns%20and%20Usage%20of%20LBS_Jessica%20H.pdf Soo, Shen Hin and Tan, Madeline Tanamal Ka Yen and Ho, Ju Yi and Low, Wen Ling and Maryam Muhammad Yahya, and Ho, Jessica Sze Yin * (2015) Consumer personality, privacy concerns and usage of location-based services (LBS). Journal of Economics, Business and Management, 3 (10). p. 961. ISSN 2301-3567 (Submitted) http://www.joebm.com/ DOI: 10.7763/JOEBM.2015.V3.316 |
| spellingShingle | HF Commerce Soo, Shen Hin Tan, Madeline Tanamal Ka Yen Ho, Ju Yi Low, Wen Ling Maryam Muhammad Yahya, Ho, Jessica Sze Yin * Consumer personality, privacy concerns and usage of location-based services (LBS) |
| title | Consumer personality, privacy concerns and usage of location-based services (LBS) |
| title_full | Consumer personality, privacy concerns and usage of location-based services (LBS) |
| title_fullStr | Consumer personality, privacy concerns and usage of location-based services (LBS) |
| title_full_unstemmed | Consumer personality, privacy concerns and usage of location-based services (LBS) |
| title_short | Consumer personality, privacy concerns and usage of location-based services (LBS) |
| title_sort | consumer personality, privacy concerns and usage of location-based services (lbs) |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/276/ http://eprints.sunway.edu.my/276/ http://eprints.sunway.edu.my/276/ http://eprints.sunway.edu.my/276/1/E00004FinalPaper_ConsumerPersonalityPrivacyConcerns%20and%20Usage%20of%20LBS_Jessica%20H.pdf |