Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action

Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action

Past researches have demonstrated the effectiveness of theory of reasoned action (TRA) model to predict consumers’ purchase intention. However, many researches scarcely use a psychosocial perspective to predict consumers’ purchase intention. Hence, this study extends existing research by incorporati...

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Bibliographic Details
Main Authors: Ong, Derek Lai Teik *, Ong, Victor Ching Poh *, Ho, Ooi Tim *, Liew, Chiu Limn *, Liew, Wei Chyi *
Format: Article
Published: World Business Institute, Australia 2014
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/271/

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