Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action
Past researches have demonstrated the effectiveness of theory of reasoned action (TRA) model to predict consumers’ purchase intention. However, many researches scarcely use a psychosocial perspective to predict consumers’ purchase intention. Hence, this study extends existing research by incorporati...
| Main Authors: | , , , , |
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| Format: | Article |
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World Business Institute, Australia
2014
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| Online Access: | http://eprints.sunway.edu.my/271/ |
| _version_ | 1848801788396830720 |
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| author | Ong, Derek Lai Teik * Ong, Victor Ching Poh * Ho, Ooi Tim * Liew, Chiu Limn * Liew, Wei Chyi * |
| author_facet | Ong, Derek Lai Teik * Ong, Victor Ching Poh * Ho, Ooi Tim * Liew, Chiu Limn * Liew, Wei Chyi * |
| author_sort | Ong, Derek Lai Teik * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Past researches have demonstrated the effectiveness of theory of reasoned action (TRA) model to predict consumers’ purchase intention. However, many researches scarcely use a psychosocial perspective to predict consumers’ purchase intention. Hence, this study extends existing research by incorporating personal moral norms to gain a better understanding of consumers’ purchase intention for ‘socially responsible’ products in the Malaysian marketplace. Results from 178 respondents indicated that attitudes towards behavior, subjective and personal norms influence consumers’ purchase intention. It is found that personal norms also partially mediate between subjective norm and purchase intention. From the findings, it is recommended that companies (and even the government) encourage socially responsible purchasing through holding more public activities, creating social expectations, better disclosures of corporate social responsibility and providing education regarding socially responsible purchasing. Personal engagement of customers should also be considered to encourage better customer relationship when their views are taken into product development and campaigns. |
| first_indexed | 2025-11-14T21:13:01Z |
| format | Article |
| id | sunway-271 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:13:01Z |
| publishDate | 2014 |
| publisher | World Business Institute, Australia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-2712020-10-12T07:06:33Z http://eprints.sunway.edu.my/271/ Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action Ong, Derek Lai Teik * Ong, Victor Ching Poh * Ho, Ooi Tim * Liew, Chiu Limn * Liew, Wei Chyi * HF Commerce Past researches have demonstrated the effectiveness of theory of reasoned action (TRA) model to predict consumers’ purchase intention. However, many researches scarcely use a psychosocial perspective to predict consumers’ purchase intention. Hence, this study extends existing research by incorporating personal moral norms to gain a better understanding of consumers’ purchase intention for ‘socially responsible’ products in the Malaysian marketplace. Results from 178 respondents indicated that attitudes towards behavior, subjective and personal norms influence consumers’ purchase intention. It is found that personal norms also partially mediate between subjective norm and purchase intention. From the findings, it is recommended that companies (and even the government) encourage socially responsible purchasing through holding more public activities, creating social expectations, better disclosures of corporate social responsibility and providing education regarding socially responsible purchasing. Personal engagement of customers should also be considered to encourage better customer relationship when their views are taken into product development and campaigns. World Business Institute, Australia 2014-07 Article PeerReviewed Ong, Derek Lai Teik * and Ong, Victor Ching Poh * and Ho, Ooi Tim * and Liew, Chiu Limn * and Liew, Wei Chyi * (2014) Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action. Journal of Business and Policy Research, 9 (1). pp. 207-218. ISSN 1449-387X (Print); 1838-3742 (Online) http://www.jbprpapers.com/ |
| spellingShingle | HF Commerce Ong, Derek Lai Teik * Ong, Victor Ching Poh * Ho, Ooi Tim * Liew, Chiu Limn * Liew, Wei Chyi * Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action |
| title | Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action |
| title_full | Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action |
| title_fullStr | Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action |
| title_full_unstemmed | Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action |
| title_short | Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action |
| title_sort | understanding consumers' intention in socially responsible purchasing in malaysia using the theory of reasoned action |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/271/ http://eprints.sunway.edu.my/271/ |