Need analysis and the role of engagement of commercial fitness centers in Malaysia

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Need analysis and the role of engagement of commercial fitness centers in Malaysia

Commercial fitness industry is booming in Malaysia and is becoming more difficult to entice new members with the built up competition. This research investigates the needs of these commercial fitness members and the role of engagement in determining overall satisfaction with service. Scale of Servic...

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Bibliographic Details
Main Author:	Ong, Derek Lai Teik *
Format:	Book Section
Language:	English
Published:	Global Alliance of Marketing & Management Associations 2014
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/270/ http://eprints.sunway.edu.my/270/1/NEEDS_ANALYSIS_AND_THE_ROLE_OF_ENGAGEMENT_OF_COMME.pdf

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