Need analysis and the role of engagement of commercial fitness centers in Malaysia
Commercial fitness industry is booming in Malaysia and is becoming more difficult to entice new members with the built up competition. This research investigates the needs of these commercial fitness members and the role of engagement in determining overall satisfaction with service. Scale of Servic...
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| Format: | Book Section |
| Language: | English |
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Global Alliance of Marketing & Management Associations
2014
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| Online Access: | http://eprints.sunway.edu.my/270/ http://eprints.sunway.edu.my/270/1/NEEDS_ANALYSIS_AND_THE_ROLE_OF_ENGAGEMENT_OF_COMME.pdf |
| _version_ | 1848801788029829120 |
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| author | Ong, Derek Lai Teik * |
| author_facet | Ong, Derek Lai Teik * |
| author_sort | Ong, Derek Lai Teik * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Commercial fitness industry is booming in Malaysia and is becoming more difficult to entice new members with the built up competition. This research investigates the needs of these commercial fitness members and the role of engagement in determining overall satisfaction with service. Scale of Service Quality for Recreational Sport (SSQRS) was used for data collection reveals that fitness members are more drawn to interaction, outcome, physical environment quality and the engagement they receive from a gym membership and not much from the programs that are offered. This study’s finding will contribute to the development of marketing strategies for the sustainable growth of the fitness industry. |
| first_indexed | 2025-11-14T21:13:01Z |
| format | Book Section |
| id | sunway-270 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:13:01Z |
| publishDate | 2014 |
| publisher | Global Alliance of Marketing & Management Associations |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-2702020-10-12T07:07:04Z http://eprints.sunway.edu.my/270/ Need analysis and the role of engagement of commercial fitness centers in Malaysia Ong, Derek Lai Teik * HF Commerce Commercial fitness industry is booming in Malaysia and is becoming more difficult to entice new members with the built up competition. This research investigates the needs of these commercial fitness members and the role of engagement in determining overall satisfaction with service. Scale of Service Quality for Recreational Sport (SSQRS) was used for data collection reveals that fitness members are more drawn to interaction, outcome, physical environment quality and the engagement they receive from a gym membership and not much from the programs that are offered. This study’s finding will contribute to the development of marketing strategies for the sustainable growth of the fitness industry. Global Alliance of Marketing & Management Associations 2014-07 Book Section PeerReviewed text en http://eprints.sunway.edu.my/270/1/NEEDS_ANALYSIS_AND_THE_ROLE_OF_ENGAGEMENT_OF_COMME.pdf Ong, Derek Lai Teik * (2014) Need analysis and the role of engagement of commercial fitness centers in Malaysia. In: 2014 Global Marketing Conference Proceedings. Global Alliance of Marketing & Management Associations, Dept. of Business Administration, Changwon National University, Gyeongnam, Republic of Korea, pp. 1798-1809. http://gmcproceedings.net/index.php?mid=archive |
| spellingShingle | HF Commerce Ong, Derek Lai Teik * Need analysis and the role of engagement of commercial fitness centers in Malaysia |
| title | Need analysis and the role of engagement of commercial fitness centers in Malaysia |
| title_full | Need analysis and the role of engagement of commercial fitness centers in Malaysia |
| title_fullStr | Need analysis and the role of engagement of commercial fitness centers in Malaysia |
| title_full_unstemmed | Need analysis and the role of engagement of commercial fitness centers in Malaysia |
| title_short | Need analysis and the role of engagement of commercial fitness centers in Malaysia |
| title_sort | need analysis and the role of engagement of commercial fitness centers in malaysia |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/270/ http://eprints.sunway.edu.my/270/ http://eprints.sunway.edu.my/270/1/NEEDS_ANALYSIS_AND_THE_ROLE_OF_ENGAGEMENT_OF_COMME.pdf |