Students' need recognition for higher education at private colleges in Malaysia : an exploratory perspective

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Students' need recognition for higher education at private colleges in Malaysia : an exploratory perspective

The objective of this study is to ascertain the influence of internal and external environmental and marketing stimuli on students? need recognition to study at private colleges in Malaysia. Eight hundred and eighty eight students who were enrolled in 72 multi-disciplined private colleges participat...

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Bibliographic Details
Main Authors:	Hassan, Faridah Haji, Sheriff, Nooraini Mohamad
Format:	Article
Language:	English
Published:	Sunway University College 2006
Subjects:	LB2300 Higher Education
Online Access:	http://eprints.sunway.edu.my/27/ http://eprints.sunway.edu.my/27/1/faridah3.pdf

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