Effects of mall atmosphere towards consumer behaviour during Christmas

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Effects of mall atmosphere towards consumer behaviour during Christmas

Environmental elements are known to elicit stimuli to human being and consequently induce different sensations and psychological effects to a person. However when this stimuli is made of wrong balance it can hinder the positive reactions of consumers especially during festive season shopping where p...

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Bibliographic Details
Main Authors:	Ong, Derek Lai Teik , Gan, Yi Hao , Juniaty, Iva , Wong, Joseanne Lirn Jhet , Ling, Ai Rick , Subashini a/p Gullantheivello,
Format:	Conference or Workshop Item
Language:	English
Published:	2014
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/269/ http://eprints.sunway.edu.my/269/1/EFFECTS_OF_MALL_ATMOSPHERE_TOWARDS_CONSUMER_BEHAVIOUR_DURING_CHRISTMAS1.pdf

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