Effects of mall atmosphere towards consumer behaviour during Christmas
Environmental elements are known to elicit stimuli to human being and consequently induce different sensations and psychological effects to a person. However when this stimuli is made of wrong balance it can hinder the positive reactions of consumers especially during festive season shopping where p...
| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/269/ http://eprints.sunway.edu.my/269/1/EFFECTS_OF_MALL_ATMOSPHERE_TOWARDS_CONSUMER_BEHAVIOUR_DURING_CHRISTMAS1.pdf |