Effects of mall atmosphere towards consumer behaviour during Christmas
Environmental elements are known to elicit stimuli to human being and consequently induce different sensations and psychological effects to a person. However when this stimuli is made of wrong balance it can hinder the positive reactions of consumers especially during festive season shopping where p...
| Main Authors: | , , , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/269/ http://eprints.sunway.edu.my/269/1/EFFECTS_OF_MALL_ATMOSPHERE_TOWARDS_CONSUMER_BEHAVIOUR_DURING_CHRISTMAS1.pdf |
| _version_ | 1848801787715256320 |
|---|---|
| author | Ong, Derek Lai Teik * Gan, Yi Hao * Juniaty, Iva * Wong, Joseanne Lirn Jhet * Ling, Ai Rick * Subashini a/p Gullantheivello, * |
| author_facet | Ong, Derek Lai Teik * Gan, Yi Hao * Juniaty, Iva * Wong, Joseanne Lirn Jhet * Ling, Ai Rick * Subashini a/p Gullantheivello, * |
| author_sort | Ong, Derek Lai Teik * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Environmental elements are known to elicit stimuli to human being and consequently induce different sensations and psychological effects to a person. However when this stimuli is made of wrong balance it can hinder the positive reactions of consumers especially during festive season shopping where potentially sales are at the highest. This study examines the influence of environmental factors in a shopping mall on consumer behaviour especially during Christmas time. Convenience sampling was employed in the data collection method two months before Christmas. This study was initiated by distributing a set of questionnaires to 300 respondents in a selected shopping mall. Results were collated based on the analysis of four significant environmental variables which are interior settings, music, employee engagement and consumer density. The findings indicated that the effects of interior settings, music and employee engagement were found to be evident. Conversely, consumer density was found to elicit no effect on consumer behaviour. It was also noted that gender moderates the relationship between music and consumer behaviour. The implications of the results obtained are discussed along with the managerial implications, limitations and future researches. |
| first_indexed | 2025-11-14T21:13:01Z |
| format | Conference or Workshop Item |
| id | sunway-269 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:13:01Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-2692020-10-12T07:08:41Z http://eprints.sunway.edu.my/269/ Effects of mall atmosphere towards consumer behaviour during Christmas Ong, Derek Lai Teik * Gan, Yi Hao * Juniaty, Iva * Wong, Joseanne Lirn Jhet * Ling, Ai Rick * Subashini a/p Gullantheivello, * HF Commerce Environmental elements are known to elicit stimuli to human being and consequently induce different sensations and psychological effects to a person. However when this stimuli is made of wrong balance it can hinder the positive reactions of consumers especially during festive season shopping where potentially sales are at the highest. This study examines the influence of environmental factors in a shopping mall on consumer behaviour especially during Christmas time. Convenience sampling was employed in the data collection method two months before Christmas. This study was initiated by distributing a set of questionnaires to 300 respondents in a selected shopping mall. Results were collated based on the analysis of four significant environmental variables which are interior settings, music, employee engagement and consumer density. The findings indicated that the effects of interior settings, music and employee engagement were found to be evident. Conversely, consumer density was found to elicit no effect on consumer behaviour. It was also noted that gender moderates the relationship between music and consumer behaviour. The implications of the results obtained are discussed along with the managerial implications, limitations and future researches. 2014-05 Conference or Workshop Item PeerReviewed text en http://eprints.sunway.edu.my/269/1/EFFECTS_OF_MALL_ATMOSPHERE_TOWARDS_CONSUMER_BEHAVIOUR_DURING_CHRISTMAS1.pdf Ong, Derek Lai Teik * and Gan, Yi Hao * and Juniaty, Iva * and Wong, Joseanne Lirn Jhet * and Ling, Ai Rick * and Subashini a/p Gullantheivello, * (2014) Effects of mall atmosphere towards consumer behaviour during Christmas. In: 6th Asia-Pacific Business Research Conference, 19 - 20 May 2014, Seoul. |
| spellingShingle | HF Commerce Ong, Derek Lai Teik * Gan, Yi Hao * Juniaty, Iva * Wong, Joseanne Lirn Jhet * Ling, Ai Rick * Subashini a/p Gullantheivello, * Effects of mall atmosphere towards consumer behaviour during Christmas |
| title | Effects of mall atmosphere towards consumer behaviour during Christmas |
| title_full | Effects of mall atmosphere towards consumer behaviour during Christmas |
| title_fullStr | Effects of mall atmosphere towards consumer behaviour during Christmas |
| title_full_unstemmed | Effects of mall atmosphere towards consumer behaviour during Christmas |
| title_short | Effects of mall atmosphere towards consumer behaviour during Christmas |
| title_sort | effects of mall atmosphere towards consumer behaviour during christmas |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/269/ http://eprints.sunway.edu.my/269/1/EFFECTS_OF_MALL_ATMOSPHERE_TOWARDS_CONSUMER_BEHAVIOUR_DURING_CHRISTMAS1.pdf |