An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia

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An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia

Modern age living in Malaysia has subjected people to focus on electronic device intervention in daily activities and forget about childhood memories of imagination especially with conventional toys. Store image and ambience plays a vital role in reliving this imagination and boost purchase intentio...

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Bibliographic Details
Main Authors:	Ong, Derek Lai Teik , Koay, Kian Yeik , Chuah, Siew Lin , Yap, Sook Yee
Format:	Article
Language:	English
Published:	Academy of World Business, Marketing and Management Development 2014
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/268/ http://eprints.sunway.edu.my/268/1/An%20Exploratory%20Study%20of%20Factors%20Influencing%20Generation-Y%27s%20purchasing%20intention%20within%20the%20Toy%20Industry%20in%20Malaysia.pdf

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