APA (7th ed.) Citation

Ong, D. L. T. *., Koay, K. Y. *., Chuah, S. L. *., & Yap, S. Y. *. (2014). An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia. Academy of World Business, Marketing and Management Development.

Chicago Style (17th ed.) Citation

Ong, Derek Lai Teik *, Kian Yeik * Koay, Siew Lin * Chuah, and Sook Yee * Yap. An Exploratory Study of the Factors Influencing Generation-Y's Purchasing Intention Within the Toy Industry in Malaysia. Academy of World Business, Marketing and Management Development, 2014.

MLA (9th ed.) Citation

Ong, Derek Lai Teik *, et al. An Exploratory Study of the Factors Influencing Generation-Y's Purchasing Intention Within the Toy Industry in Malaysia. Academy of World Business, Marketing and Management Development, 2014.