Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia

QR Code

Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia

This research sets out to determine the changes in attitude, emotion and behaviour of respondents to packaging using Bahasa Malaysia or Chinese in a multicultural Asian country, Malaysia. The findings of this research indicate that respondents reacted more favorably to product packaging imprinted in...

Full description

Bibliographic Details
Main Authors:	Run, Ernest Cyril De, Chin, Sien Fah
Format:	Article
Language:	English
Published:	Sunway University College 2006
Subjects:	HF Commerce P Philology. Linguistics
Online Access:	http://eprints.sunway.edu.my/26/ http://eprints.sunway.edu.my/26/1/ernest3.pdf

Similar Items

Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia.
by: Ernest Cyril , de Run, et al.
Published: (2006)

Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia
by: Ernest Cyril, de Run, et al.
Published: (2006)

Ethnic groups' attitude and behavioral intention : the impact of language in packing
by: Chin, Sien Fah
Published: (2005)

Language use among Malays in Kelantan / Nasuha Suhaili
by: Nasuha , Suhaili
Published: (2016)

Language-Ethnic Identity Link For Chinese Speakers In Sarawak
by: Ting, Su Hie
Published: (2010)

Errors analysis of Malay compound sentences of foreign language learners
by: Johari, Arina, et al.
Published: (2014)

REPAIR INITIATION STRATEGIES IN EVERYDAY INTERACTION BY SPEAKERS OF MALAY LANGUAGE
by: Mohd Jan, Jariah, et al.
Published: (2018)

Language Attitudes of Foochow Chinese Undergraduates towards Bahasa Melayu
by: Ting, Su Hie, et al.
Published: (2010)

Language choices of CEOs of Chinese family business in Sarawak, Malaysia
by: Ting, Su Hie
Published: (2017)

Cross–language transfer of phonological and morphological awareness among young Malay second language learners / Anne Benedict Nair
by: Nair, Anne Benedict
Published: (2013)

Language choice and identity of tertiary level Malay ESL learners / Widad Abdul Ghafar
by: Widad, Abdul Ghafar
Published: (2017)

Language use and attitudes among Chinese adolescents in Miri, Sarawak / Hoon Swee Kim
by: Hoon, Swee Kim
Published: (2017)

Sociolinguistic factors influencing chinese parent's choice of language of instruction for their children's primary education
by: Lee, Diana Phooi Yan
Published: (2015)

Keputusan pembelian: Jalinan antara media cetak, media atas talian dan media bersemuka
by: Mohamad, Noraihan, et al.
Published: (2016)

The implication of personal selling strategies in motivation, approaches and good grooming
by: Ocon, Julie Ann C., et al.
Published: (2014)

Strategies used by second language learners to decode lexical items in Chinese / Ching How Guek.
by: Ching, How Guek
Published: (2009)

Constructing ethnic identification variables of Malay, Chinese and Iban
by: Ernest Cyril, de Run
Published: (2012)

Constructing ethnic identification variables of Malay, Chinese and Iban
by: Ernest Cyril , de Run
Published: (2007)

Negative transfer in second language writing among Malay university students / Fatin Nadirah Mohd Yusof
by: Fatin Nadirah , Mohd Yusof
Published: (2018)

Chinese adults’ learning Thai as a foreign language in informal contexts / Wang Dong Hui Zi
by: Wang, Dong Hui Zi
Published: (2014)

A replication study of language development in the writing of Malaysian Chinese learners of English / Ng Lee Kean
by: Ng , Lee Kean
Published: (2017)

1948 and the cold war in Malaya: samplings of Malay reactions
by: Haji Ismail, Abdul Rahman
Published: (2009)

Learning Vocabulary in Another Language Arabic, English and Malay
by: Suhainim, Said
Published: (2009)

The intelligibility of Malaysian English to International Chinese undergraduates / Chin Jing Yi
by: Chin, Jing Yi
Published: (2014)

Intention to Use Instagram by Generation Cohorts: The Perspective of Developing Markets
by: Hiram, Ting, et al.
Published: (2016)

Discourse On Translation Involving The Malay Language.
by: Haroon, Haslina
Published: (2009)

Sociocultural traits and language attitudes of Chinese Foochow and Hokkien in Malaysia
by: Ting, Su Hie, et al.
Published: (2015)

Language Documentation The case of the Kelabit Language
by: Universiti Malaysia Sarawak, Institute of Social Informatics and Technological Innovations
Published: (2015)

An exploration of the rhythm of Malay
by: Wan Ahmad, Wan Aslynn Salwani, et al.
Published: (2010)

Chinese Cultural Class
by: Wee-Ling, Kuan
Published: (2012)

A study of “Chinese-ness” in Eileen Chang’s English novel, The Fall of The Pagoda / Chin Sze Yuin
by: Chin , Sze Yuin
Published: (2019)

Adoption of Retail Internet Banking: A Study of Demographic Factors
by: Jayaraman, Munusamy, et al.
Published: (2013)

Gaya hidup wanita yang menjalankan urusan pembelian bahan makanan: kajian kes di Bandaraya Kuching
by: Abu Mansor, Shazali, et al.

The Interesting Teaching and Learning of Malay Language to Foreign Speakers: Language through Cultures
by: Baharudin, Mazlina, et al.
Published: (2016)

Malay or English? The case of Malaysia
by: Othman, Normala
Published: (2009)

Language planning and policy in Nigeria: the prospects of arabic language
by: Salisu, Alfa Muhammed, et al.
Published: (2015)

The kejaman language
by: Amee, Joan
Published: (2016)

Face considerations in Malay : an examination of offers and requests in Malay plays / Raja Rozina binti Raja Suleiman.
by: Raja Suleiman, Raja Rozina
Published: (2004)

Language practice, language management and language ideology in Malaysian schools / Soon Chiow Thai @ Soon Yit Fang
by: Soon , Chiow Thai @ Yit Fang
Published: (2019)

A multimodal analysis of interpersonal meaning in Chinese as a second language classrooms / Heng Buai Chin
by: Heng, Buai Chin
Published: (2017)