Global capabilities framework: Perspectives of public relations practitioners in Malaysia

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Global capabilities framework: Perspectives of public relations practitioners in Malaysia

The development of the Global Capabilities Framework (GCF) for the public relations and communication management profession was the first globally applicable Capability Framework for practitioner, employer and academic communities. Due to the lack of a global benchmark, GCF was developed in 2018 by...

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Bibliographic Details
Main Authors:	Koh, May Bel, Govindaraju, Manickam, Lee, Cheng Ean Catherine *
Other Authors:	Ismail, Adibah
Format:	Book Section
Language:	English
Published:	Atlantis Press 2023
Subjects:	HD Industries. Land use. Labor HM Sociology
Online Access:	http://eprints.sunway.edu.my/2348/ http://eprints.sunway.edu.my/2348/1/i-come2022%20-%20proceedings%202023_gcf.pdf

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