Model-based Customer-Relationship Management System and Strategic Board Game: Analogical Training
The pandemic has caused much mental, social and financial stress. Policies and standard operating procedures have helped to alleviate some stress and create systematicity, expectancy, and predictability. This paper aims to alleviate some of the stress through model-based social customer relationship...
| Main Authors: | , , , , , , , |
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| Format: | Book Section |
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The Institute of Electrical and Electronics Engineers, Inc.
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2301/ |
| _version_ | 1848802252512296960 |
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| author | Lee, Chien Sing * Ng, Chun Heng Lee, Jing Sze Ngo, Kee Xian Teh, Shin Mae Akmal, bin Mohamed Ikraam Lim, Chze Yee Pandey, Satvik Shahshi |
| author_facet | Lee, Chien Sing * Ng, Chun Heng Lee, Jing Sze Ngo, Kee Xian Teh, Shin Mae Akmal, bin Mohamed Ikraam Lim, Chze Yee Pandey, Satvik Shahshi |
| author_sort | Lee, Chien Sing * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | The pandemic has caused much mental, social and financial stress. Policies and standard operating procedures have helped to alleviate some stress and create systematicity, expectancy, and predictability. This paper aims to alleviate some of the stress through model-based social customer relationship management system, an Augmented Reality board game, and two mini tourism games. The first aims to increase collaboration among stakeholders and to increase more effective and efficient resource management. The second phases players through the preparation, recruitment, attack and observation phases at a slower pace than competitive gaming. The third and fourth project introduce places and trigger memories through mini games respectively. These provide analogical training in social customer relationship management and in developing more systematic thinking, expectations, fun and mindfulness. AI-assistance would enable personalization/intelligent context-aware recommendations. |
| first_indexed | 2025-11-14T21:20:24Z |
| format | Book Section |
| id | sunway-2301 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:20:24Z |
| publishDate | 2021 |
| publisher | The Institute of Electrical and Electronics Engineers, Inc. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-23012023-06-29T10:03:38Z http://eprints.sunway.edu.my/2301/ Model-based Customer-Relationship Management System and Strategic Board Game: Analogical Training Lee, Chien Sing * Ng, Chun Heng Lee, Jing Sze Ngo, Kee Xian Teh, Shin Mae Akmal, bin Mohamed Ikraam Lim, Chze Yee Pandey, Satvik Shahshi Q Science (General) T Technology (General) The pandemic has caused much mental, social and financial stress. Policies and standard operating procedures have helped to alleviate some stress and create systematicity, expectancy, and predictability. This paper aims to alleviate some of the stress through model-based social customer relationship management system, an Augmented Reality board game, and two mini tourism games. The first aims to increase collaboration among stakeholders and to increase more effective and efficient resource management. The second phases players through the preparation, recruitment, attack and observation phases at a slower pace than competitive gaming. The third and fourth project introduce places and trigger memories through mini games respectively. These provide analogical training in social customer relationship management and in developing more systematic thinking, expectations, fun and mindfulness. AI-assistance would enable personalization/intelligent context-aware recommendations. The Institute of Electrical and Electronics Engineers, Inc. 2021-11-19 Book Section PeerReviewed Lee, Chien Sing * and Ng, Chun Heng and Lee, Jing Sze and Ngo, Kee Xian and Teh, Shin Mae and Akmal, bin Mohamed Ikraam and Lim, Chze Yee and Pandey, Satvik Shahshi (2021) Model-based Customer-Relationship Management System and Strategic Board Game: Analogical Training. In: 2021 3rd International Workshop on Artificial Intelligence and Education (WAIE) Proceedings. The Institute of Electrical and Electronics Engineers, Inc., California, pp. 69-73. ISBN 9781665400688 https://www.computer.org/csdl/proceedings/waie/2021/1CaljBD8Suk 10.1109/WAIE54146.2021.00022 |
| spellingShingle | Q Science (General) T Technology (General) Lee, Chien Sing * Ng, Chun Heng Lee, Jing Sze Ngo, Kee Xian Teh, Shin Mae Akmal, bin Mohamed Ikraam Lim, Chze Yee Pandey, Satvik Shahshi Model-based Customer-Relationship Management System and Strategic Board Game: Analogical Training |
| title | Model-based Customer-Relationship Management System and Strategic Board Game: Analogical Training |
| title_full | Model-based Customer-Relationship Management System and Strategic Board Game: Analogical Training |
| title_fullStr | Model-based Customer-Relationship Management System and Strategic Board Game: Analogical Training |
| title_full_unstemmed | Model-based Customer-Relationship Management System and Strategic Board Game: Analogical Training |
| title_short | Model-based Customer-Relationship Management System and Strategic Board Game: Analogical Training |
| title_sort | model-based customer-relationship management system and strategic board game: analogical training |
| topic | Q Science (General) T Technology (General) |
| url | http://eprints.sunway.edu.my/2301/ http://eprints.sunway.edu.my/2301/ http://eprints.sunway.edu.my/2301/ |