Being as becoming: Play as a core concept in consumer-marketing studies

Being as becoming: Play as a core concept in consumer-marketing studies

Purpose: Rejecting a stimulus-response approach to research on young persons as consumers subjected to marketing, this paper draws on phenomenology’s practices perspective. Embodied, equipped understanding is always already in use - in minimally monitored (tacit) play-like projecting, a participator...

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Bibliographic Details
Main Authors: Wilson, Tony *, Choy, Tuck Yun *, Tan, Teck-Hong *
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/230/
http://eprints.sunway.edu.my/230/1/Wilson%20Tony%20Being%20as%20becoming%20play.%20Edin%20Univ%20Being%20Becoming%20Belonging%20Conference%20Full%20Paper%20Wilson%20Choy%20Tan%20%282%29.pdf

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