Shim, S. I., & Goh, Y. S. *. (2022). Consumer-Based Product Creativity, Product-Brand Fit, and Product-Category Fit: Which is More Influential in Consumer Responses? Universiti Sains Malaysia.
Chicago Style (17th ed.) CitationShim, Soo In, and Yi Sheng * Goh. Consumer-Based Product Creativity, Product-Brand Fit, and Product-Category Fit: Which Is More Influential in Consumer Responses? Universiti Sains Malaysia, 2022.
MLA (9th ed.) CitationShim, Soo In, and Yi Sheng * Goh. Consumer-Based Product Creativity, Product-Brand Fit, and Product-Category Fit: Which Is More Influential in Consumer Responses? Universiti Sains Malaysia, 2022.
Warning: These citations may not always be 100% accurate.