Media issues and impact: From positivism to phenomenology, audience attitudes and concerns - social media and shopping malls as 'ready-to-hand'

Media issues and impact: From positivism to phenomenology, audience attitudes and concerns - social media and shopping malls as 'ready-to-hand'

Consumers engage with branded space, time, and products therein, responding immersively to digital marketing or downtown malls. What media (in)formed or materially shaped mode of audience address is appropriate to these perceptive participants? In turn, are their responses therein reasonably rendere...

Full description

Bibliographic Details
Main Author: Wilson, Tony *
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
H Social Sciences (General)
HM Sociology
Online Access:http://eprints.sunway.edu.my/213/
http://eprints.sunway.edu.my/213/1/Tony%20Wilson%20-%20Media%20Issues%20and%20Impact%20From%20positivism%20to%20phenomenology.pdf

Similar Items

Similar Items