Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction
| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
University Putra Malaysia Press
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2063/ |
| _version_ | 1848802190128316416 |
|---|---|
| author | Roghayeh, Sohrabinezhadtalemi Nezakati, Hossein * Yuhanis, Abdul Aziz |
| author_facet | Roghayeh, Sohrabinezhadtalemi Nezakati, Hossein * Yuhanis, Abdul Aziz |
| author_sort | Roghayeh, Sohrabinezhadtalemi |
| building | SU Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T21:19:24Z |
| format | Book Section |
| id | sunway-2063 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:19:24Z |
| publishDate | 2014 |
| publisher | University Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-20632022-04-28T11:29:40Z http://eprints.sunway.edu.my/2063/ Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction Roghayeh, Sohrabinezhadtalemi Nezakati, Hossein * Yuhanis, Abdul Aziz G 154.9 Tourism University Putra Malaysia Press 2014 Book Section PeerReviewed Roghayeh, Sohrabinezhadtalemi and Nezakati, Hossein * and Yuhanis, Abdul Aziz (2014) Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction. In: Selected issues in hospitality and tourism sustainability. University Putra Malaysia Press, Malaysia, pp. 55-69. ISBN 9789673444304 https://www.academia.edu/49343743/Marketing_mix_and_tourists_behavioural_intention_towards_Malaysian_food_mediating_role_of_tourists_food_satisfaction_pp55_69 |
| spellingShingle | G 154.9 Tourism Roghayeh, Sohrabinezhadtalemi Nezakati, Hossein * Yuhanis, Abdul Aziz Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction |
| title | Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction |
| title_full | Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction |
| title_fullStr | Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction |
| title_full_unstemmed | Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction |
| title_short | Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction |
| title_sort | marketing mix and tourist's behavioural intention towards malaysian food: mediating role of tourist's food satisfaction |
| topic | G 154.9 Tourism |
| url | http://eprints.sunway.edu.my/2063/ http://eprints.sunway.edu.my/2063/ |