Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study"

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Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study"

Bibliographic Details
Main Authors:	Moghadas, Shayesteh, Nezakati, Hossein *, Yuhanis, Binti Aziz
Format:	Book Section
Published:	University Putra Malaysia Press 2015
Subjects:	HF Commerce G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/2061/

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