Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study"
| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
University Putra Malaysia Press
2015
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2061/ |
| _version_ | 1848802189541113856 |
|---|---|
| author | Moghadas, Shayesteh Nezakati, Hossein * Yuhanis, Binti Aziz |
| author_facet | Moghadas, Shayesteh Nezakati, Hossein * Yuhanis, Binti Aziz |
| author_sort | Moghadas, Shayesteh |
| building | SU Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T21:19:24Z |
| format | Book Section |
| id | sunway-2061 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:19:24Z |
| publishDate | 2015 |
| publisher | University Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-20612022-04-28T11:18:50Z http://eprints.sunway.edu.my/2061/ Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study" Moghadas, Shayesteh Nezakati, Hossein * Yuhanis, Binti Aziz HF Commerce G 154.9 Tourism University Putra Malaysia Press 2015 Book Section PeerReviewed Moghadas, Shayesteh and Nezakati, Hossein * and Yuhanis, Binti Aziz (2015) Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study". In: Trends in hospitality and tourism. University Putra Malaysia Press, Malaysia, pp. 63-73. ISBN 9789673445165 https://www.academia.edu/49344053/Identifying_consumer_behaviour_intention_elements_toward_choosing_green_hotels_Malasia_evidence |
| spellingShingle | HF Commerce G 154.9 Tourism Moghadas, Shayesteh Nezakati, Hossein * Yuhanis, Binti Aziz Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study" |
| title | Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study" |
| title_full | Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study" |
| title_fullStr | Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study" |
| title_full_unstemmed | Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study" |
| title_short | Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study" |
| title_sort | identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in malaysia - "conceptual study" |
| topic | HF Commerce G 154.9 Tourism |
| url | http://eprints.sunway.edu.my/2061/ http://eprints.sunway.edu.my/2061/ |