CB2E through CCB and OCB (A marketing golden triangle for new era)

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CB2E through CCB and OCB (A marketing golden triangle for new era)

This research attempts to propose a concept in Marketing New Era to present an approach (Golden Triangle) for achieving customer based brand equity (CBBE) through customer citizenship behavior (CCB) and organizational citizenship behavior (OCB) with human resource empowerment (HRE) in Age of Partici...

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Bibliographic Details
Main Authors:	Nezakati, Hossein *, Asgari, Omid
Format:	Conference or Workshop Item
Published:	2010
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.sunway.edu.my/2053/

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