The effects of internet on international marketing communications

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The effects of internet on international marketing communications

Purpose- The main purpose of this article is to provide a clear perceptive about the effect of Internet as a major mean of communication on international marketing, and understanding the benefits and challenges that a company will face in a global market through online business. In order to achieve...

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Bibliographic Details
Main Authors:	Pouresmaeili, Hamideh, Nezakati, Hossein *, Mehdizadeh, Abbas
Format:	Conference or Workshop Item
Published:	2010
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/2050/

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