Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study)

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Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study)

Bibliographic Details
Main Authors:	Nezakati, Hossein *, Akhoundi, Maryam
Format:	Conference or Workshop Item
Published:	2012
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/2039/

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