Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study)
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2039/ |
| _version_ | 1848802183774994432 |
|---|---|
| author | Nezakati, Hossein * Akhoundi, Maryam |
| author_facet | Nezakati, Hossein * Akhoundi, Maryam |
| author_sort | Nezakati, Hossein * |
| building | SU Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T21:19:18Z |
| format | Conference or Workshop Item |
| id | sunway-2039 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:19:18Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-20392022-04-27T01:38:14Z http://eprints.sunway.edu.my/2039/ Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study) Nezakati, Hossein * Akhoundi, Maryam HF Commerce 2012-12 Conference or Workshop Item PeerReviewed Nezakati, Hossein * and Akhoundi, Maryam (2012) Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study). In: 2nd International Conference on Education and Information Management (ICEIM-2012), 21-22 December 2012, Penang, Malaysia. https://www.academia.edu/3613512/Globlization_and_Consumer_Behavior_Global_Marketing_Strategies_Implication_Homogeneity_and_Heterogeneity_Preliminary_Study_2nd_Interational_Conference_on_Education_and_Information_Management_ICEIM_2012_Malaysia_Pp_10_12 |
| spellingShingle | HF Commerce Nezakati, Hossein * Akhoundi, Maryam Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study) |
| title | Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study) |
| title_full | Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study) |
| title_fullStr | Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study) |
| title_full_unstemmed | Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study) |
| title_short | Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study) |
| title_sort | globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (preliminary study) |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/2039/ http://eprints.sunway.edu.my/2039/ |