Globalization and consumer behavior: global marketing strategies implication-homogeneity and heterogeneity (Preliminary study)

Bibliographic Details
Main Authors: Nezakati, Hossein *, Akhoundi, Maryam
Format: Conference or Workshop Item
Published: 2012
Subjects:
Online Access:http://eprints.sunway.edu.my/2039/
Description
Description not available.