Preliminary study of 4A marketing mix impacts on tourists' satisfaction (Malaysian Food)

QR Code

Preliminary study of 4A marketing mix impacts on tourists' satisfaction (Malaysian Food)

Bibliographic Details
Main Authors:	Nezakati, Hossein *, Yuhanis, Abdul Aziz, Dahlia, Zawawi, Roghayeh, Sohrabinezhadtalemi
Format:	Conference or Workshop Item
Published:	2013
Subjects:	HF Commerce G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/2036/

Similar Items

Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction
by: Roghayeh, Sohrabinezhadtalemi, et al.
Published: (2014)

The relationship between quality dimensions, tourist satisfaction and behavioral intentions in Malaysian food context: moderating role of destination image
by: Nezakati, Hossein *, et al.
Published: (2015)

To explore hotel service factors effect on increasing tourist loyalty - Malaysia evidence (Preliminary study)
by: Nezakati, Hossein *, et al.
Published: (2012)

Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study
by: Nezakati, Hossein *, et al.
Published: (2015)

Review of social media potential on knowledge sharing and collaboration in tourism industry
by: Nezakati, Hossein *, et al.
Published: (2015)

Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study"
by: Moghadas, Shayesteh, et al.
Published: (2015)

The effect of socio-demographic variables travel characteristics on motivation of Muslim family tourists in Malaysia
by: Yuhanis, Abdul Aziz, et al.
Published: (2018)

Malaysia Tourists' Visit and Revisit Intentions Post COVID Pandemic
by: Chaichi, Kamelia *, et al.
Published: (2022)

The Impact of service innovation on tourist satisfaction: Evidence from the Malaysian tourism industry
by: Cheng, Boon Liat *
Published: (2014)

Tourist satisfaction in the Malaysia tourism industry: Relationship between service innovation and destination image
by: Cheng, Boon Liat *, et al.
Published: (2020)

An overview of effective factors on consumer behavior intentions toward choosing environmental friendly hotels in Malaysia
by: Moghadas, Shayesteh, et al.
Published: (2015)

The effects of Malaysian hotels services on customer loyalty.
by: Keshavarz, Yousef, et al.
Published: (2013)

Green tourism practices in Malaysia
by: Nezakati, Hossein *, et al.
Published: (2014)

Introduction and overview
by: Hamimah, Hassan, et al.
Published: (2014)

A case study of domestic tourism - Malaysia evidence focusing on the role of transportation
by: Nezakati, Hossein *, et al.
Published: (2013)

An integrated E-commerce platform for the ASEAN tourism industry: A smart tourism model approach
by: Fereidouni, Meghdad Abbasian, et al.
Published: (2020)

The shift from business to leisure: An industry perspective of motivators of business tourists’ transition to leisure tourists
by: Tan, Ai Ling *, et al.
Published: (2021)

Developing a new model of service quality in hotels during infection disease outbreak (case study Covid-19)
by: Keshavarz, Y., et al.
Published: (2021)

Mixed-embeddedness among souvenir street vendors in a domestic market
by: Shah, Chetan, et al.
Published: (2021)

Assessment of tourists perceived without travel risks and intention to visit night market aftermath the COVID-19 pandemic: An empirical approach
by: Wang, Lei, et al.
Published: (2022)

The influences of family needs in travel decision making over family life cycles
by: Fatin, Norain Osman, et al.
Published: (2015)

Examining host-tourist relationships in research-related tourism
by: Trupp, Alexander *, et al.
Published: (2021)

Building sustainable relationships: Service innovation at the pinnacle of touristic achievement
by: Cheng, Boon Liat *, et al.
Published: (2021)

Linking tourists’ and micro-entrepreneurs’ perceptions of souvenirs: The case of Fiji
by: Kumar, N., et al.
Published: (2022)

Hong Kong protests and tourism: Modelling tourist trust on revisit intention
by: Poon, W. C., et al.
Published: (2021)

The impact of tourists’ perceptions of space-launch tourism: An extension of the theory of planned behavior approach
by: Wang, L., et al.
Published: (2021)

Deciphering tourist shoppers’ U-commerce readiness: Current challenges and post-pandemic concerns
by: Loh, E. G. Y. *, et al.
Published: (2021)

Does Korean drama have a real influence? An analysis of Malaysia outbound tourists to South Korea
by: Teh, Pek Yen *, et al.
Published: (2016)

A review of family influences on travel decision making
by: Osman, F.N., et al.
Published: (2014)

A netnographic study on perceptions of consuming virtual food
by: Rokhshad, T., et al.

Service recovery, customer satisfaction and customer loyalty: Evidence from Malaysia’s hotel industry
by: Cheng, Boon Liat *, et al.
Published: (2019)

Conceptualizing essential components affecting health tourism satisfaction in Asia: Does context matter?
by: Sarker, Moniruzzaman *, et al.
Published: (2021)

Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience
by: Cheung, M. L., et al.
Published: (2021)

Marketing Muslim-friendly tourism in Taiwan: a review and future research agenda
by: Farah Atiqah, M. N. *, et al.
Published: (2021)

Does religiosity matter for green hotel selection? An empirical investigation on Chinese religious consumers
by: Wang, L., et al.
Published: (2021)

Consumer motivations, attitude and behavioral intention toward green hotel selection
by: Wang, L., et al.
Published: (2021)

New religious travel segment
by: Siti Atikah, R. *, et al.
Published: (2021)

Globalising Thailand through gendered ‘both- ways’ migration pathways with ‘the West’: cross- border connections between people, states, and places
by: Statham, P., et al.
Published: (2021)

Trends in consumer behaviour and accommodation choice: perspectives from India
by: Shah, Chetan, et al.
Published: (2021)

Culture of health: Paving the way for an inclusive post - pandemic tourism agenda
by: Vijaya Malar, V. A. *, et al.
Published: (2021)