Green products purchasing among Malaysian consumers (Preliminary study)
The world is facing with the environmental degradation. Mainly human behaviour is the responsible of this matter. Malaysian government as a part of the world tries to protect the environment. Along with this way, government aims to encourage the public to change their behaviour towards the environme...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2031/ |
| _version_ | 1848802181552013312 |
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| author | Nezakati, Hossein * Hosseinpour, Masoumeh |
| author_facet | Nezakati, Hossein * Hosseinpour, Masoumeh |
| author_sort | Nezakati, Hossein * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | The world is facing with the environmental degradation. Mainly human behaviour is the responsible of this matter. Malaysian government as a part of the world tries to protect the environment. Along with this way, government aims to encourage the public to change their behaviour towards the environment. Therefore, government has been promoted green products for the desired consumers. This study as a primary one aims to discover the awareness of Malaysian people about the green products in the market. In addition, it is aimed to measure the likelihood of intention of consumers to purchase green products. Chi-square analysis and binary logistic regression were applied. |
| first_indexed | 2025-11-14T21:19:16Z |
| format | Conference or Workshop Item |
| id | sunway-2031 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:19:16Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-20312022-04-26T08:54:46Z http://eprints.sunway.edu.my/2031/ Green products purchasing among Malaysian consumers (Preliminary study) Nezakati, Hossein * Hosseinpour, Masoumeh HF Commerce The world is facing with the environmental degradation. Mainly human behaviour is the responsible of this matter. Malaysian government as a part of the world tries to protect the environment. Along with this way, government aims to encourage the public to change their behaviour towards the environment. Therefore, government has been promoted green products for the desired consumers. This study as a primary one aims to discover the awareness of Malaysian people about the green products in the market. In addition, it is aimed to measure the likelihood of intention of consumers to purchase green products. Chi-square analysis and binary logistic regression were applied. 2014 Conference or Workshop Item PeerReviewed Nezakati, Hossein * and Hosseinpour, Masoumeh (2014) Green products purchasing among Malaysian consumers (Preliminary study). In: International Conference on Business Strategy and Social Sciences, 16-17 August 2014, Kuala Lumpur, Malaysia. https://doi.org/10.18488/journal.26/2015.4.1/26.1.1.6 |
| spellingShingle | HF Commerce Nezakati, Hossein * Hosseinpour, Masoumeh Green products purchasing among Malaysian consumers (Preliminary study) |
| title | Green products purchasing among Malaysian consumers (Preliminary study) |
| title_full | Green products purchasing among Malaysian consumers (Preliminary study) |
| title_fullStr | Green products purchasing among Malaysian consumers (Preliminary study) |
| title_full_unstemmed | Green products purchasing among Malaysian consumers (Preliminary study) |
| title_short | Green products purchasing among Malaysian consumers (Preliminary study) |
| title_sort | green products purchasing among malaysian consumers (preliminary study) |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/2031/ http://eprints.sunway.edu.my/2031/ |