Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study
Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model...
| Main Authors: | , , , , , |
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| Format: | Article |
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Elsevier
2015
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| Online Access: | http://eprints.sunway.edu.my/2030/ |
| _version_ | 1848802181265752064 |
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| author | Nezakati, Hossein * Shayesteh, Moghadas Yuhans, Abdul Aziz Asra, Aimidi Roghayeh, Sohrabinezhadtalemi Yusmadi, Yah Jusoh |
| author_facet | Nezakati, Hossein * Shayesteh, Moghadas Yuhans, Abdul Aziz Asra, Aimidi Roghayeh, Sohrabinezhadtalemi Yusmadi, Yah Jusoh |
| author_sort | Nezakati, Hossein * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model by merging Theory Reasoned Action and Theory Planned Behaviour models which are implemented in achieving intention of consumer behaviour toward choosing Green hotels in Malaysia. Findings of this research will help the marketing policy makers and hotel managers to attract positional tourists who will visit Green hotels in Malaysia. |
| first_indexed | 2025-11-14T21:19:16Z |
| format | Article |
| id | sunway-2030 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:19:16Z |
| publishDate | 2015 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-20302022-04-26T08:12:53Z http://eprints.sunway.edu.my/2030/ Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study Nezakati, Hossein * Shayesteh, Moghadas Yuhans, Abdul Aziz Asra, Aimidi Roghayeh, Sohrabinezhadtalemi Yusmadi, Yah Jusoh G 154.9 Tourism Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model by merging Theory Reasoned Action and Theory Planned Behaviour models which are implemented in achieving intention of consumer behaviour toward choosing Green hotels in Malaysia. Findings of this research will help the marketing policy makers and hotel managers to attract positional tourists who will visit Green hotels in Malaysia. Elsevier 2015-01 Article PeerReviewed Nezakati, Hossein * and Shayesteh, Moghadas and Yuhans, Abdul Aziz and Asra, Aimidi and Roghayeh, Sohrabinezhadtalemi and Yusmadi, Yah Jusoh (2015) Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study. Procedia - Social and Behavioral Sciences,, 172. pp. 57-62. ISSN 1877-0428 https://doi.org/10.1016/j.sbspro.2015.01.335 doi:10.1016/j.sbspro.2015.01.335 |
| spellingShingle | G 154.9 Tourism Nezakati, Hossein * Shayesteh, Moghadas Yuhans, Abdul Aziz Asra, Aimidi Roghayeh, Sohrabinezhadtalemi Yusmadi, Yah Jusoh Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study |
| title | Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study |
| title_full | Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study |
| title_fullStr | Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study |
| title_full_unstemmed | Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study |
| title_short | Effect of behavioural intention toward choosing green hotels in Malaysia - Preliminary study |
| title_sort | effect of behavioural intention toward choosing green hotels in malaysia - preliminary study |
| topic | G 154.9 Tourism |
| url | http://eprints.sunway.edu.my/2030/ http://eprints.sunway.edu.my/2030/ http://eprints.sunway.edu.my/2030/ |