Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior

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Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior

The main goal of this study to investigate the mediating effects of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. To this end, at first the study tests the previous proposition of direct path of the effect of exposure to glob...

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Bibliographic Details
Main Authors:	Akhoundi, M., Osman, S., Paim, L., Nezakati, Hossein *
Format:	Article
Language:	English
Published:	MAJCAFE 2017
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/2020/ http://eprints.sunway.edu.my/2020/1/Mediating%20roles%20of%20consumer%20individiual%20values%20on%20the%20relationship%20between%20exposusre%20to%20global.pdf

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