Modelling Socio - Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time

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Modelling Socio - Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time

The chapter builds on previous research and offers an updated theoretical model to determine the relationships among social media technologies, customer experience flow, customer relationship management, brand loyalty, word of mouth, firm performance, and customer engagement across a set of moderato...

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Bibliographic Details
Main Authors:	Mahmoud, Ali B., Berman, Alenxander, Tehseen, Shehnaz *, Hack-Polay, Dieu
Format:	Book Section
Language:	English
Published:	IGI Global 2022
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.sunway.edu.my/1983/ http://eprints.sunway.edu.my/1983/1/Modelling-Socio-Digital-Customer-Relationship-Management-in-the-Hospitality-Sector-During-the-Pandemic-Time.pdf

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