The rise of online food delivery culture during the COVID-19 pandemic: an analysis of intention and its associated risk

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The rise of online food delivery culture during the COVID-19 pandemic: an analysis of intention and its associated risk

Purpose – This study aims to understand consumer behaviour in the context of online food delivery (OFD), especially given the mandatory lockdown imposed in some countries that have modified the behaviour of consumers. Using model goal-directed behaviour (MGB), this study was conducted to investigate...

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Bibliographic Details
Main Authors:	Poon, Wai Chuen, Tung, Serene En Hui
Format:	Article
Published:	Emerald Publishing Limited 2022
Subjects:	BF Psychology H Social Sciences (General)
Online Access:	http://eprints.sunway.edu.my/1977/

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