Retaining human capital: a danger zone for METAL STAR
Learning outcomes: This case is to familiarise students with the peculiarities of managing people by focussing on human capital development (HCD). Through the case, students are exposed to the critical recruitment and retention issues faced by METAL STAR Limited Company (METAL STAR), which have a de...
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| Format: | Article |
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Emerald
2021
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| Online Access: | http://eprints.sunway.edu.my/1972/ |
| _version_ | 1848802171029553152 |
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| author | Kong, S. M. Rajendran, M. Chan, Josephine I. L. Nezakati, Hossein * Joshi, J. P. |
| author_facet | Kong, S. M. Rajendran, M. Chan, Josephine I. L. Nezakati, Hossein * Joshi, J. P. |
| author_sort | Kong, S. M. |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Learning outcomes: This case is to familiarise students with the peculiarities of managing people by focussing on human capital development (HCD). Through the case, students are exposed to the critical recruitment and retention issues faced by METAL STAR Limited Company (METAL STAR), which have a detrimental impact on their business operations. Through the novel use of the transformer-transactor-performer (TTP) profiling tool, students are able to recognise the importance of matching the right candidate to the right job as a solution for recruitment and retention issues. At the end of the case analysis and discussion, students would have a clear idea of the TTP Profiling tool and how to identify core elements needed for an effective and holistic recruitment-retention-separation strategy for a company. The knowledge gained is most valuable for the students as it can be applied to other companies having similar HCD issues.
Case overview/synopsis: Carina Yew is the General Manager of METAL STAR, a sheet metal fabrication company in Penang, Malaysia. After more than 28 years of operations, METAL STAR has been adopting the same human resources (HR) processes and has failed to keep up with the current HR trends. Yew has to decide the best way to lead her company in transforming the HCD strategy to enable smooth and profitable business growth.
Complexity academic level: The case is relevant for undergraduate, postgraduate or even executive students taking courses pertaining to HCD or human resource management. |
| first_indexed | 2025-11-14T21:19:06Z |
| format | Article |
| id | sunway-1972 |
| institution | Sunway University |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:19:06Z |
| publishDate | 2021 |
| publisher | Emerald |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-19722022-03-09T02:44:47Z http://eprints.sunway.edu.my/1972/ Retaining human capital: a danger zone for METAL STAR Kong, S. M. Rajendran, M. Chan, Josephine I. L. Nezakati, Hossein * Joshi, J. P. HD28 Management. Industrial Management Learning outcomes: This case is to familiarise students with the peculiarities of managing people by focussing on human capital development (HCD). Through the case, students are exposed to the critical recruitment and retention issues faced by METAL STAR Limited Company (METAL STAR), which have a detrimental impact on their business operations. Through the novel use of the transformer-transactor-performer (TTP) profiling tool, students are able to recognise the importance of matching the right candidate to the right job as a solution for recruitment and retention issues. At the end of the case analysis and discussion, students would have a clear idea of the TTP Profiling tool and how to identify core elements needed for an effective and holistic recruitment-retention-separation strategy for a company. The knowledge gained is most valuable for the students as it can be applied to other companies having similar HCD issues. Case overview/synopsis: Carina Yew is the General Manager of METAL STAR, a sheet metal fabrication company in Penang, Malaysia. After more than 28 years of operations, METAL STAR has been adopting the same human resources (HR) processes and has failed to keep up with the current HR trends. Yew has to decide the best way to lead her company in transforming the HCD strategy to enable smooth and profitable business growth. Complexity academic level: The case is relevant for undergraduate, postgraduate or even executive students taking courses pertaining to HCD or human resource management. Emerald 2021-04 Article PeerReviewed Kong, S. M. and Rajendran, M. and Chan, Josephine I. L. and Nezakati, Hossein * and Joshi, J. P. (2021) Retaining human capital: a danger zone for METAL STAR. Emerald Emerging Markets Case Studies, 11 (1). pp. 1-33. ISSN 2045-0621 http://doi.org/10.1108/EEMCS-09-2020-0330 doi:10.1108/EEMCS-09-2020-0330 |
| spellingShingle | HD28 Management. Industrial Management Kong, S. M. Rajendran, M. Chan, Josephine I. L. Nezakati, Hossein * Joshi, J. P. Retaining human capital: a danger zone for METAL STAR |
| title | Retaining human capital: a danger zone for METAL STAR |
| title_full | Retaining human capital: a danger zone for METAL STAR |
| title_fullStr | Retaining human capital: a danger zone for METAL STAR |
| title_full_unstemmed | Retaining human capital: a danger zone for METAL STAR |
| title_short | Retaining human capital: a danger zone for METAL STAR |
| title_sort | retaining human capital: a danger zone for metal star |
| topic | HD28 Management. Industrial Management |
| url | http://eprints.sunway.edu.my/1972/ http://eprints.sunway.edu.my/1972/ http://eprints.sunway.edu.my/1972/ |