Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior

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Purchase intention for green cars among Chinese millennials: Merging the Value–Attitude–Behavior theory and theory of Planned Behavior

The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide limited explanation for consumer green purchase behavior. This study aims to examine the relationship between pro-environmental value, consumption value, and TPB toward green car purchasing intention among the y...

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Bibliographic Details
Main Authors:	Wang, Lei, Zhang, Qi, Wong, Philip, P. W. *
Format:	Article
Language:	English
Published:	Frontiers Media 2022
Subjects:	BF Psychology
Online Access:	http://eprints.sunway.edu.my/1962/ http://eprints.sunway.edu.my/1962/1/Philip%20Pong%20purchase%20intention%20for%20green%20cars%20among%20chinese%20millenials-published%20article.pdf

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