A neural network-based approach in predicting consumers' intentions of purchasing insurance policies

QR Code

A neural network-based approach in predicting consumers' intentions of purchasing insurance policies

Insurance is a crucial mechanism used to lighten the financial burden as it provides protection against financial losses resulting from unexpected events. Insurers adopt various approaches, such as machine learning, to attract the uninsured. By using machine learning, a company is able to tap into...

Full description

Bibliographic Details
Main Authors:	Chang, Wen Teng, Lai, Kee Huong *
Format:	Article
Language:	English
Published:	Prague University of Economics and Business 2021
Subjects:	QA Mathematics
Online Access:	http://eprints.sunway.edu.my/1961/ http://eprints.sunway.edu.my/1961/1/Lai%20Kee%20Huong%20aip_aip-202102-0003.pdf

Similar Items

An Enhanced Wavelet Neural Network Model For Epileptic Seizure Detection And Prediction
by: Lai , Kee Huong
Published: (2016)

Purchase Intention towards Life Insurance Policies among Generation Y
by: Tay, Jing Ren
Published: (2014)

The Importance Of Health Insurance Policy On Purchase Intention / Continuance – An Empirical Study In Malaysia
by: Aliza, Naseem
Published: (2012)

Factors affecting purchase intention of life insurance policies by Malaysians in Klang valley
by: Goh, Nathanael
Published: (2022)

Intention to purchase Islamic life insurance policy: evaluation of the mediating effects of perceived trust
by: Aziz, Shahab, et al.
Published: (2019)

Probabilistic Insurance and the Insurance Purchase Behaviour
by: Tian, Xin
Published: (2007)

Factors Influencing Malaysian Youth Consumers’ Online Purchase Intention of Travel Products
by: Tee, Yee Teng
Published: (2018)

Neural Network Application in biological sequence analysis and currency prediction - Case Studies
by: Lee, Nung Kion
Published: (2014)

Predicting protein secondary structure using artificial neural networks and information theory
by: Abdalla, Saad Osman
Published: (2005)

Reliable epileptic seizure detection using an improved wavelet neural network
by: Zainuddin, Zarita, et al.
Published: (2013)

Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products
by: Mohd Yunus, Nurul Syuhada, et al.
Published: (2019)

Predicting halal cosmetics purchase intention among consumers in Johor Darul Takzim
by: Abd Aziz, Noreen Noor
Published: (2021)

Incorporating multiple linear regression in analysing factors influencing consumers purchase intention for online shopping in Malaysia
by: Ahmad Amirul Aufa, Shakir, et al.
Published: (2025)

Factors influence the public’s willingness to purchase life insurance policy / Shazana Samad
by: Samad, Shazana
Published: (2011)

Motor Insurance Purchase Behaviour: A Study Of Malaysian Consumers' Preferences Of Conventional And Online Purchase Methods
by: Lan, Lok Bee
Published: (2004)

A Study Of Consumers’ Purchase Intention Toward Green Food
by: Thing, Er Lai, et al.
Published: (2014)

Consumers' purchase intention towards genetically modified soybean products in Malaysia
by: Wong, Kelly Kai Seng, et al.
Published: (2018)

Comparison of recurrent neural network and long-short term memory technique in predicting mortality rate in Malaysia
by: Anupriya, S., et al.
Published: (2023)

Green advertising appeal and consumer purchase intention
by: Tih, Siohong, et al.
Published: (2016)

Consumer’s Purchase Intention For Green Label Product
by: PPSP, Pusat Pengajian Siswazah Perniagaan
Published: (2012)

Consumers’ purchasing intention towards organic rice
by: Johari, Nursaadah
Published: (2018)

Impact of influencer marketing on consumers’ purchase intention
by: Yeo, Xin Yi
Published: (2023)

A study of factors influencing green purchase intention among consumers in Selangor
by: Lai, Eva May Wah
Published: (2023)

Deep neural network-based prediction of tsunami wave attenuation by mangrove forests
by: Adytia, Didit, et al.
Published: (2024)

Factors influence the public’s willingness to purchase life insurance policy / Siti Munirah Sarif
by: Sarif, Siti Munirah
Published: (2010)

Structural equation modeling of consumer purchase intention toward synthetic functional foods
by: Rezai, Golnaz, et al.
Published: (2014)

A Neural Network Approach to Synthetic Control Chart for the Process Mean
by: Khoo, Michael Boon Chong, et al.
Published: (2010)

Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context
by: Tan, Gwen Yi Wen
Published: (2010)

Antecedents of consumer’s attitude towards social media influencer & its impact on purchase intention
by: Teo, Desmond De Wen
Published: (2019)

A comprehensive survey on pi-sigma neural network for time series prediction
by: Akram, Urooj, et al.
Published: (2017)

Factors that influence Malaysia generation Z consumers’ purchase intention during flash sales promotion
by: Saw, Yoke Teng, et al.
Published: (2023)

Determinants of potential buyer purchase intention toward life insurance among generation Y
by: Ooi, Jonathan Wei Keat, et al.
Published: (2019)

Speaker recognition using neural network
by: Zul Rasyied, Ab. Rasat
Published: (2012)

Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.]
by: Azizam, Nor Azmaniza, et al.
Published: (2020)

Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia.
by: Rezai, Golnaz, et al.
Published: (2011)

Role of colour in packaging and affect on consumer purchase intention
by: Jain, Pritesh
Published: (2016)

Celebrity Endorsements: Influence and Effectiveness on consumers’ purchase intentions.
by: Devidasani, Neha
Published: (2010)

The Effectiveness of Facebook Marketing in Influencing the Consumers’ Purchase Intention
by: Chuah, Chong Sheng
Published: (2011)

Consumers evaluation of imitation in luxury brands and their purchase intention
by: Zhang, W.
Published: (2015)

Counterfeiting in Singapore: understanding consumer attitudes and purchase intentions
by: Teah, Min, et al.
Published: (2008)