Consumers’ intention to visit green hotels – a goal-framing theory perspective

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Consumers’ intention to visit green hotels – a goal-framing theory perspective

The theory of planned behaviour (TPB) and value-belief-norm (VBN) theory are recognised as powerful predictive models to explain consumers’ green purchase behaviour (GPB). The models were frequently used for predicting consumers’ green hotel visitations in previous studies. However, an unresolved re...

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Bibliographic Details
Main Authors:	Wang, Lei, Wang, Zi-Xu, Zhang, Qi, Jebbouri, Abdelhamid, Wong, Philip, P. W. *
Format:	Article
Published:	Routledge 2021
Subjects:	G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/1949/

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