Factors affecting purchase intention through the mediating role of consumer trust: A conceptual framework for effective sales management

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Factors affecting purchase intention through the mediating role of consumer trust: A conceptual framework for effective sales management

Sales management emphasises the reliance on individual salespersons to “push” a firm’s products to attain contractual agreements with a clientele. Personal selling focuses on strengthening customer relationships through trust-building and serving their long-term interest. A trusting selling environm...

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Bibliographic Details
Main Authors:	Leong, Mei Kei , Loh, E. G. Y.
Other Authors:	Trupp, Alexander *
Format:	Book Section
Language:	English
Published:	School of Hospitality & Service Management, Sunway University 2021
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1940/ http://eprints.sunway.edu.my/1940/1/Evelyn%20Loh%20Factors%20affecting%20purchase.pdf

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