Exploring consumers' attitudes and behaviours toward online hotel room reservations

Exploring consumers' attitudes and behaviours toward online hotel room reservations

Marketers in Malaysia need to have solid understanding on consumers’ online attitude and buying behavior. This is mainly due to the shift and trend that consumers are moving fast into online purchasing. Malaysia is rank one of the ten countries in the world with the highest number of internet users....

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Bibliographic Details
Main Authors: Kok, Adeline Li Ming *, Teoh, Boon Wai
Format: Article
Language:English
Published: Scientific & Academic Publishing 2013
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/191/
http://eprints.sunway.edu.my/191/1/Kok%20Li%20Ming%20-%20Exploring%20Consumers%27%20Attitudes%20and%20Behaviours%20toward%20Online%20Hotel%20Room%20Reservations.pdf

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