Exploring consumers' attitudes and behaviours toward online hotel room reservations
Marketers in Malaysia need to have solid understanding on consumers’ online attitude and buying behavior. This is mainly due to the shift and trend that consumers are moving fast into online purchasing. Malaysia is rank one of the ten countries in the world with the highest number of internet users....
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| Format: | Article |
| Language: | English |
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Scientific & Academic Publishing
2013
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| Online Access: | http://eprints.sunway.edu.my/191/ http://eprints.sunway.edu.my/191/1/Kok%20Li%20Ming%20-%20Exploring%20Consumers%27%20Attitudes%20and%20Behaviours%20toward%20Online%20Hotel%20Room%20Reservations.pdf |
| _version_ | 1848801767757709312 |
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| author | Kok, Adeline Li Ming * Teoh, Boon Wai |
| author_facet | Kok, Adeline Li Ming * Teoh, Boon Wai |
| author_sort | Kok, Adeline Li Ming * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Marketers in Malaysia need to have solid understanding on consumers’ online attitude and buying behavior. This is mainly due to the shift and trend that consumers are moving fast into online purchasing. Malaysia is rank one of the ten countries in the world with the highest number of internet users. The travel market in the Asia Pacific region is fast growing and more consumers are reserving their hotel reservations via online travel agencies. Hence, the main purpose of this conceptual paper is to explore the factors that influence consumers’ attitude and purchase behaviour toward online hotel room reservations. Four factors which are information, trust, price and convenience have been identified in this study. The focus of this study will be on consumers who reserve their hotel rooms via online travel agents. The research plans to adopt a survey method using stratified random sampling and the hypotheses will be tested using structural equation modelling. |
| first_indexed | 2025-11-14T21:12:41Z |
| format | Article |
| id | sunway-191 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:12:41Z |
| publishDate | 2013 |
| publisher | Scientific & Academic Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-1912019-03-13T00:59:30Z http://eprints.sunway.edu.my/191/ Exploring consumers' attitudes and behaviours toward online hotel room reservations Kok, Adeline Li Ming * Teoh, Boon Wai HF Commerce Marketers in Malaysia need to have solid understanding on consumers’ online attitude and buying behavior. This is mainly due to the shift and trend that consumers are moving fast into online purchasing. Malaysia is rank one of the ten countries in the world with the highest number of internet users. The travel market in the Asia Pacific region is fast growing and more consumers are reserving their hotel reservations via online travel agencies. Hence, the main purpose of this conceptual paper is to explore the factors that influence consumers’ attitude and purchase behaviour toward online hotel room reservations. Four factors which are information, trust, price and convenience have been identified in this study. The focus of this study will be on consumers who reserve their hotel rooms via online travel agents. The research plans to adopt a survey method using stratified random sampling and the hypotheses will be tested using structural equation modelling. Scientific & Academic Publishing 2013 Article PeerReviewed text en cc_by_nc http://eprints.sunway.edu.my/191/1/Kok%20Li%20Ming%20-%20Exploring%20Consumers%27%20Attitudes%20and%20Behaviours%20toward%20Online%20Hotel%20Room%20Reservations.pdf Kok, Adeline Li Ming * and Teoh, Boon Wai (2013) Exploring consumers' attitudes and behaviours toward online hotel room reservations. American Journal of Economics, 3 (5C). pp. 6-11. ISSN 2166-4951(p-ISSN); 2166-496X (e-ISSN) DOI: 10.5923/c.economics.201301.02 |
| spellingShingle | HF Commerce Kok, Adeline Li Ming * Teoh, Boon Wai Exploring consumers' attitudes and behaviours toward online hotel room reservations |
| title | Exploring consumers' attitudes and behaviours toward online hotel room reservations |
| title_full | Exploring consumers' attitudes and behaviours toward online hotel room reservations |
| title_fullStr | Exploring consumers' attitudes and behaviours toward online hotel room reservations |
| title_full_unstemmed | Exploring consumers' attitudes and behaviours toward online hotel room reservations |
| title_short | Exploring consumers' attitudes and behaviours toward online hotel room reservations |
| title_sort | exploring consumers' attitudes and behaviours toward online hotel room reservations |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/191/ http://eprints.sunway.edu.my/191/ http://eprints.sunway.edu.my/191/1/Kok%20Li%20Ming%20-%20Exploring%20Consumers%27%20Attitudes%20and%20Behaviours%20toward%20Online%20Hotel%20Room%20Reservations.pdf |